Category: Blog

Do You Know Where We’re Going To?

Since we started developing for the iPhone, Mental Case has seen a welcome burst of sales, not only on the iPhone, but also on the Mac. It is difficult to say what exactly is responsible for this, but it is a good bet that it is a combination of having a syncing iPhone client, teaming…

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A ‘Lite’ Controversy

Many of you will have noticed by now that Mental Case 2.0 for iPhone has hit the App Store shelves. The new release — or should I say, ‘releases’ — are the result of a significant development effort, and are a major improvement over version 1.0. Despite this, we have received a few very angry…

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How Long is an iPhone App?

There’s been a lot of discussion lately about the economics of developing iPhone apps for sale in the App Store. Craig Hockenberry, best known for his work on Twitterrific, attracted a lot of attention with his open letter to Steve Jobs in which he expressed concern over the proliferation of 99c apps in the top…

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A 10 Million iPhone Insurance Policy

Remember when Steve Jobs stood on stage at MacWorld to introduce the world to the iPhone, and told us all that Apple planned to sell 10 million in their first year. (That was later clarified to be the first full calendar year, namely, 2008.) Well, Apple have already hit that mark with a few months…

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The First Few Days…

It’s only been about 5 days since Mental Case appeared on the iTunes App Store, but — from this end — it feels more like 3 months. Downloads of the iPhone app have been strong, and this has driven customers to the Mac app, which we hoped it would. Sales there have exceeded expectations. With…

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App Store Leaves Bad Taste with Developers

We’ve been following the highs and lows of the iPhone 3G release with some interest, particularly now that Mental Case for iPhone is entering the last stages of development. The App Store represents an enormous opportunity for developers, but also presents a few conundrums: As gatekeeper, Apple is responsible for the quality of apps that…

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